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Fractional design & tech support for startups and SMB's.

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Helping freelancer and agency talent in African earn more.

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FinTech, Payments & Invoicing Insight for Agencies, Freelancers & Fractional Talent.

Help with SEO vs AEO vs GEO vs AIO: What Founders Need to Know in 2025

Help with SEO vs AEO vs GEO vs AIO: What Founders Need to Know in 2025

Discover what the difference is between SEO, AEO, GEO & AIO, and why founders must optimise content not just for Google, but for AI-overviews and generative engines too.
Greg Cooke
Greg Cooke
30
July 2025
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Reddit Marketing Guide 2025 | Growth for Startups & Agencies

Reddit Marketing Guide 2025 | Growth for Startups & Agencies

Learn how founders and agencies can win on Reddit in 2025. Research tools, ads, pixels, sentiment analysis, and growth hacks explained.
Greg Cooke
Greg Cooke
28
July 2025
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Compliance for Remote Freelancers & Global Teams

Compliance for Remote Freelancers & Global Teams

Automated KYC, KYB, CoR, or EoR for your distributed, flexible teams made fast, affordable, and simple. Seriously simple.
Greg Cooke
Greg Cooke
23
July 2025
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Freelance Trends & Tips: Dan Nash

Freelance Trends & Tips: Dan Nash

We recently caught up with Dan Nash, a Creative Strategist and good friend of Rafiki, to hear about his experience in freelancing, working in agency, tips to aspiring freelancers, and trends he’s noticing in the space.
Greg Cooke | Rafiki Works
Greg Cooke | Rafiki Works
17
September 2024
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What Is Open Talent? How Can Businesses Use Freelance Strategies Effectively?

What Is Open Talent? How Can Businesses Use Freelance Strategies Effectively?

How Open Talent solutions can safeguard business growth, reduce overheads, and create efficient, fleixble team structures.
Rafiki
Rafiki
5
September 2024
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How to hire freelance and fractional specialists in South Africa

How to hire freelance and fractional specialists in South Africa

How, and where, to hire freelance specialists in South Africa, and how to manage and pay freelancers remotely: for startups in the UK looking to hire talent in South Africa.
Rafiki
Rafiki
28
August 2024
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What is a fractional talent strategy?

What is a fractional talent strategy?

Traditionally, fractional has been focussed on C-suite positions. However, it can equally be implemented across other senior and skill-specific requirements, by blending a level of consultancy with hands-on support and execution. Find out how, and why your business should consider this strategy.
Greg Cooke | Rafiki Works
Greg Cooke | Rafiki Works
21
August 2024
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What's happening with the Freelance Economy?

What's happening with the Freelance Economy?

What's happening with the freelance economy? Greg Cooke, founder of Rafiki, and Paul Loots, a Senior Freelance Product Designer, discuss the evolving nature of freelancing and what that means for talent in Africa and teams globally.
Rafiki
Rafiki
8
August 2024
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Freelancer Focus: Zeltonique Damon, Product Designer

Freelancer Focus: Zeltonique Damon, Product Designer

What does the future of freelancing look like? What are some of the hottest freelance trends or software being leveraged by freelance product designers in 2024? Check out Zeltonique's advice to aspiring freelancers.
Zeltonique Damon
Zeltonique Damon
19
July 2024
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How to Mitigate Scope Creep: A Freelancer's Guide

How to Mitigate Scope Creep: A Freelancer's Guide

Mitigating scope creep is an ongoing process that requires vigilance, clear communication, and sometimes, difficult conversations. By implementing these strategies, you can keep your projects on track, maintain healthy client relationships, and ensure fair compensation for your work.
Aldo Calitz
Aldo Calitz
18
July 2024
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Top 10 Figma Plugins for UI/UX Designers

Top 10 Figma Plugins for UI/UX Designers

What are the top Figma plugins in 2024 so far? Top 10 Figma plugins for freelance UI and UX designers looking to supercharge their design workflows.
Katia Ghezali
Katia Ghezali
18
July 2024
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How are startups changing?

How are startups changing?

Startup teams are changing. Over the last year, there's a been a significant shift towards solopreneuers, or solo founders, as technology and fractional teams empower solo founders to build and grow large businesses effectively. What do you need to know?
Greg Cooke | Rafiki Works
Greg Cooke | Rafiki Works
16
July 2024
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Freelancing on the rise for startups and SMBs

Freelancing on the rise for startups and SMBs

A look into the rise of the freelance economy and how platforms like Rafiki Works can help startups and SMBs leverage fractional talent solutions for product design, consultancy, development, and marketing support.
Rafiki
Rafiki
8
July 2024
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