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FinTech, Payments & Invoicing Insight for Agencies, Freelancers & Fractional Talent.

Help with SEO vs AEO vs GEO vs AIO: What Founders Need to Know in 2025

Help with SEO vs AEO vs GEO vs AIO: What Founders Need to Know in 2025

Discover what the difference is between SEO, AEO, GEO & AIO, and why founders must optimise content not just for Google, but for AI-overviews and generative engines too.
Greg Cooke
Greg Cooke
30
July 2025
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Reddit Marketing Guide 2025 | Growth for Startups & Agencies

Reddit Marketing Guide 2025 | Growth for Startups & Agencies

Learn how founders and agencies can win on Reddit in 2025. Research tools, ads, pixels, sentiment analysis, and growth hacks explained.
Greg Cooke
Greg Cooke
28
July 2025
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Compliance for Remote Freelancers & Global Teams

Compliance for Remote Freelancers & Global Teams

Automated KYC, KYB, CoR, or EoR for your distributed, flexible teams made fast, affordable, and simple. Seriously simple.
Greg Cooke
Greg Cooke
23
July 2025
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What is a Contractor of Record (COR)? Your 2025 Guide to Choosing the Right Partner

What is a Contractor of Record (COR)? Your 2025 Guide to Choosing the Right Partner

A COR isn’t just a vendor – it’s an extension of your team. The right partner becomes your compliance safety net, payment processor, and global expansion enabler.
Greg Cooke
Greg Cooke
2
April 2025
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2025 Workforce Trends: Freelance & Fractional Teams On The Rise

2025 Workforce Trends: Freelance & Fractional Teams On The Rise

Top HRTech & workforce trends in 2025. Fractional work, freelance economy, contingent work, and flexible teams.
Greg Cooke
Greg Cooke
1
April 2025
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What is an Employer of Record (EOR)? What should you know when choosing the right EOR provider in 2025?

What is an Employer of Record (EOR)? What should you know when choosing the right EOR provider in 2025?

An EOR is essentially your global HR partner, acting as the legal employer for your international team. They handle everything from compliant contracts and payroll to taxes and benefits, ensuring you stay on the right side of local laws.
Greg Cooke
Greg Cooke
31
March 2025
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Rafiki: Shaping the Future of Work

Rafiki: Shaping the Future of Work

Let’s be honest. The way we work has changed. The infrastructure hasn't, and it’s holding us back. Enter Rafiki, the modern ecosystem for independent talent and flexible teams. We combine custom-built software with embedded expert and talent services to help flexible teams collaborate, contract, and get paid — instantly.
Greg Cooke
Greg Cooke
26
March 2025
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Top 5 Software Platforms for Solopreneurs in Africa: A 2025 Guide

Top 5 Software Platforms for Solopreneurs in Africa: A 2025 Guide

What are some of the top tools and platforms for solopreneurs in 2025?
Greg Cooke
Greg Cooke
5
March 2025
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Embracing Fractional Workforces: A Strategic Advantage for Innovative Businesses

Embracing Fractional Workforces: A Strategic Advantage for Innovative Businesses

The global workforce is undergoing a seismic shift. Top talent is increasingly choosing independence, driving a boom in freelance and fractional work. This shift is reshaping how innovative companies structure their teams, moving from fixed to variable costs in talent acquisition and management, to stay agile and competitive.
Rafiki
Rafiki
13
November 2024
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How To Start & Grow A Fractional Career: Advice For Top Freelancers & Independents In Africa

How To Start & Grow A Fractional Career: Advice For Top Freelancers & Independents In Africa

How to start fractional work and build a fractional career with freelancing. Building a portfolio of fractional clients is increasingly recognized as an optimal way to work, providing numerous benefits for professionals and businesses.
Rafiki
Rafiki
6
November 2024
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2024 Trends in The Future Of Work & Freelance Economy, Africa

2024 Trends in The Future Of Work & Freelance Economy, Africa

HR Technology trends, future of work trends, and how blended workforces are resulting in freelance growth in Africa. But, managing and paying multiple freelancers can be difficult. With Rafiki, we make it simple, easy, and efficient.
Rafiki
Rafiki
7
October 2024
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Elastic Teams, Open Talent Strategies, & Why Businesses are Increasingly Leveraging Freelance & Fractional Talent.

Elastic Teams, Open Talent Strategies, & Why Businesses are Increasingly Leveraging Freelance & Fractional Talent.

A look into open talent strategies, why companies are leveraging freelance and fractional specialists as contingent workforce strategies, creating elastic teams, and what the pain points and opportunities are for freelance talent in Africa.
Rafiki
Rafiki
3
October 2024
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How The Freelance Economy Is Shifting Our Future Of Work

How The Freelance Economy Is Shifting Our Future Of Work

How the freelance economy is changing our future of work, why we're building Rafiki, and what startups, SMBs, enterprises, and investors need to know.
Greg Cooke | Rafiki Works
Greg Cooke | Rafiki Works
30
September 2024
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