AI talent |  fractional talent agency

Fractional AI, automation, and growth operators

Rafiki Works connects global companies with fractional specialists and micro-agencies across AI engineering, automation, GTM, and creative - on a fractional or fully managed basis. We flex to how you want to work.

50+ international projects · FinTech, PropTech, SaaS, e-commerce ·

Why Rafiki

Most businesses know they need AI. Very few have the team to implement it.

Hiring a full-time AI engineer is slow and expensive -and often the wrong structure for where you are right now.

Traditional agencies charge project rates for work that needs ongoing iteration - and hand you off to juniors once the pitch is won.

Freelance marketplaces leave you to figure out contracts, compliance, and quality on your own.

Rafiki Works is different.

We are a specialist fractional agency and talent platform in one. We source, vet, and place senior South African specialists and micro-agencies into your team - and we handle as much or as little of the execution and management as you need.

South African specialists typically cost 25–40% less than equivalent UK or US talent, with full timezone overlap with the UK and Western Europe.


You get the output, without the overhead.

our expertise

What we deliver - Senior operators across six specialist areas.

AI Engineering & Agents

Fractional AI engineers who build LLM integrations, custom agents, RAG pipelines, and API connections, inside your product or internal stack.

Automation & Workflow Ops

Specialists in n8n, Make, and custom automation who eliminate manual work across sales, ops, finance, and marketing, and keep it running.

Internal Systems & Ops Automation

Fractional ops specialists who audit, design, and implement your internal systems,  CRMs, reporting, project workflows, powered by AI and automation.

GTM, Growth & Distribution

Fractional growth operators who build and run go-to-market systems, outbound sequences, content engines, and paid acquisition programmes - from strategy through to hands-on execution.

Creative, Design & Development

Brand identity, creative strategy, product design, Webflow development, and custom software - from early-stage positioning through to production-grade build.

SEO, AEO, GEO & LLM Optimisation

Specialists who get your business found - on Google, in AI-generated answers, and across LLM and MCP indexing. Strategy and execution, not just audits.

selected work

Recent work - agentic finance, AI software, and chat-native products.

Petl Pay · Case study

Chat-native project finance, shipped.

We spun out Petl Pay. Every channel funnels into one Petl core that handles multi-party invoicing, then settles each contributor on the right rail, over open banking and stablecoin corridors.

  • MCP-native, callable by people and AI agents
  • Open banking and stablecoin corridors
  • Full KYC, KYB and AML
  • Settles in under 2 minutes, live in production
Petl Pay · Agentic finance

One payment in. Many payouts out.

Read and act on your project finances from anywhere. It all funnels into one Petl core that handles multi-party invoicing, then settles every contributor on the right rail.

Petl Pay is non-custodial software. Settlement is executed by licensed third-party providers. Figures are illustrative.
PetlPay run · CoHabs · May 2026
This run$6,920.00
PetlAsk PetlMCP connected
Query this pay run in plain language, or generate a pay link.
Ask about this pay run…
Work logged across Claude, ChatGPT, Slack & WhatsApp, consolidated into one pay run. Petl Pay is non-custodial software; settlement is executed by licensed third-party providers. Figures illustrative.
Tessa · Case study

Production AI software, shipped and iterated.

We came in to fix Tessa's cloud deployment and prepare the software for investor and customer demos. Having shipped, we now iterate monthly with best-in-class, AI-enabled software engineering.

  • Cloud deployment and DevOps
  • AI-enabled software engineering
  • Continuous delivery, monthly features
  • From investor demos to production
Tessa View project
Chat-native distribution · 3 projects

Be bookable and payable from inside the AI your customers use.

We build the compliant middleware that distributes your products and services into ChatGPT, Claude and WhatsApp, with payment links powered by Petl's API. From WhatsApp networks for specialist trades in London to booking engines for sports facilities in the UK.

Talk to us
ChatGPT+ your systemsMCP CONNECTED

What our clients say

Why Businesses & Talent Choose Rafiki

"Rafiki’s advocacy for growth opportunities for freelancers in Africa was evident during my work with the team. I absolutely loved how contract procedures were transparent and effectively handled. It was a walk in the park for me!"

Aisosa

Senior Product Designer | Nigeria

"Working with Rafiki Works has been an absolute pleasure. I’ve always appreciated their open and clear communication. Their passion for freelancers in Africa is genuine. A lot to look forward to with joining their team!"

Daniel

Agency Owner | South Africa

"Rafiki works with the cream of the crop. They are perfectly positioned to match innovative clients with the best developers in South Africa. Thanks you!"

Anesu

Software Engineer | South Africa

"Working with Rafiki has been great. Excellent and proactive, catering extremely well to our schedule and requests. We really enjoyed working with them and we couldn’t recommend them more highly."

Niccolo Pantucci

Lead Agent | UK

"From the initial brief all the way through to project handover, our experience with Rafiki has been excellent. Their fractional freelancer model is clear, seamless and effective, and we look forward to continuing the working relationship."

Brett Matheson

Co-Founder | South Africa

“Rafiki has done a great job building out our brand, website and booking engine integration. Their team are super knowledgeable and helped us come to quick and well thought out product decisions that lead to us launching our first product in weeks rather than months”

Nicolas Beterette

Co Founder & CEO| Europe

"I am beyond thrilled with the exceptional work and partnership we’ve experienced with Rafiki Works in creating our new corporate CI and website. The results have far exceeded our expectations, and I am excited about the future projects we will undoubtedly embark on together. Thank you for making this a truly outstanding experience!"

Nicolas Mack

Founder & CEO | Germany

"It’s great working with such a talented and energetic team. From our first chat to the first project, everything about RafikWorks, works. I’ve really enjoyed the experience, and love the exposure to global clients."

Dan

Agency Owner | South Africa

"We were very impressed at the quality and speed of Rafiki's work and I'm really looking forward to continuing the relationship."

Ryan Beangstrom

Co Founder | South Africa

OUr work

More Fractional Work

A selection of projects handled by Rafiki's fractional talent community of senior freelancers, consultants, and micro-agencies.

Rafiki sourced and serviced the end to end management of a fractional Creative Strategist, Graphic Designer, Product Designer , 3D Designer, and Low Code Developer to create a digital strategy, corporate identity, positioning, website design and development of the Mack Brands Group.
Creative Strategy
Brand Design
Product Design
Product Development
Software Engineering
Mack Brands
Rafiki designed and developed the Conte Camillo website and associated brand collateral.
Product Design
Product Development
Software Engineering
Conte Camillo
The Rafiki network created an agent that scrapes relevant Reddit keywords and community posts, conducts sentiment analyse and automates SEO/AEO structured content for your site, directly into your Webflow CMS.
AI Engineering & Agents
AI-Powered Growth Marketing
Automation & Workflow Ops
Reddit Keyword Analysis & Content Automation
Rafiki Works developed the brand identity, website design & development for Community Wolf.
Brand Design
Product Design
Product Development
Software Engineering
Community Wolf
Rafiki Works developed the brand identity, website design and development for Triple Oak Capital
Brand Design
Product Design
Software Engineering
Triple Oak Capital
Proptech Jobs is a virtualised job board and recruitment portal for the property technology industry.
Brand Design
Product Design
Proptech Jobs
Rafiki created the brand visual identity, designed and developer the website, as well as all sales & marketing collateral for the launch of Tequila Rosaluz.
Brand Design
Creative Strategy
Product & Marketing Support
Software Engineering
Tequila Rosaluz
Web design, development, and ATS integration.
Product Design
Creative, Design & Development
Brand Design
Synercore
Community Run Club, Brand, and Creator Platform for London, Cape Town, Amsterdam & Lisbon
AI Engineering & Agents
Automation & Workflow Ops
Creative, Design & Development
Software Engineering
myrun.club
Process Intelligence that Powers Agentic Automation.
Product & Marketing Support
Verdant Data

Ready to build something special?

Let’s discover, design, build & grow your project together.

FAQ

FAQs

Everything you need to know about Rafiki's fully-managed service, the ideal option for projects needing additional support, end-to-end.

What is the typical turnaround time to get started?

After your enquiry, Rafiki’s team will typically send you a proposal within 24 hours, depending on the specifics. You’ll receive profiles, rate ranges, and project fit summaries. Talent can start as early as 72 hours, though most projects begin within a week of approval, with contracts and onboarding handled immediately on sign-off. Should you wish to negotiate rates and contracts directly, we’re able to support this engagement too.

How flexible are fractional engagements?

Engagements can start from as little as 2–20 hours per week or scale into full-time project coverage. You can hire individual specialists or complete micro-agency squads. Many clients convert successful fractional engagements into longer retainers or full-time roles, with Rafiki facilitating smooth contract-to-hire transitions when desired.

Should you need, Rafiki can provide Contractor of Record (CoR) or Employer of Record (EoR) services in 130+ countries.

How do payments and fees work?

Pricing varies by specialist, role, and region, but all fees are presented upfront with clear, transparent breakdowns. There are no hidden mark-ups. You receive consolidated invoices with full visibility into hours worked, deliverables, and supporting documentation where required.

For teams that want fast and affordable cross-border settlement, Petl Pay supports payments across regulated fiat rails and stablecoin mechanisms. This includes invoicing and settlement in USD, EUR, and GBP, as well as direct cross-border payouts into ZAR and other supported African currencies.

Clients are invoiced through Petl Pay, which manages invoicing and payments securely for work delivered via Rafiki. Should you not wish to leverage Petl Pay, you will simply recieve and invoice with project-specific bank details. This payment will be redirected into the relevant wallet or bank details for the talent/s engaged automatically.

If you prefer to handle payments directly and transact off-platform, Rafiki can accommodate this and support coordination as needed.

How does Rafiki ensure quality and accountability?

Rafiki focuses on experienced operators rather than open marketplaces. Engagements are clearly scoped upfront, and delivery expectations are aligned between client and specialist. Where needed, Rafiki can support ongoing check-ins and delivery oversight.

What does Rafiki Works do?

Rafiki Works places AI-leveraged fractional operators who deliver scoped outcomes across AI engineering, automation, GTM and growth. You can engage us three ways: managed delivery where we own the outcome, talent-to-business placement where you manage directly, or a full systems build with handover to a vetted specialist for ongoing iteration. The result is senior output without a senior salary or a six-month hire.

How fast can we get started?

After your enquiry we typically send a proposal within 24 hours, with a ranked shortlist of profiles, rate ranges and fit summaries. Most engagements begin within a week of sign-off, and talent can start as early as 72 hours where the brief is clear. Contracts and onboarding are handled on approval.

What does a typical engagement look like?

Engagements can start from a few hours per week and scale to multi-day or full project coverage. You can bring on a single specialist or a small senior-led squad. Common shapes include fractional AI engineer, fractional GTM lead, automation build, and full systems build with handover. Many clients convert successful fractional engagements into longer retainers.

How do you vet fractional specialists and micro-agencies?

We take a three-stage approach to vetting every applicant. Following an application, top prospects are invited for an interview where we assess their skills, experience, and work aspirations. We prioritise skill and output over traditional degrees or titles, and we cross-check all references or testimonials before acceptance.

To date, fewer than 1% of applicants have been accepted into our Experts in Residence programme. This includes both individual specialists and sector-specific micro-agencies, teams experienced in delivering design, tech, and marketing solutions for early-stage startups, growth-phase businesses, and established agencies. Every approved expert is verified through ongoing project feedback and KYC compliance checks inside Petl, our payments provider.

How is Rafiki different from an agency, a marketplace, or a full-time hire?

An agency bills project rates then hands you juniors. A marketplace leaves you to manage contracts, compliance and quality alone. A full-time hire is slow and the wrong shape for where most teams are. Rafiki gives you a small, senior, AI-leveraged team that owns the outcome, and gets faster and cheaper as the models improve. You are swapping a vendor, not running a reorg.

How AI-fluent is the talent, and why does that matter?

The majority of our bench uses tools like Claude Code and ChatGPT as daily working tools, and our management team builds production AI systems, including the MCP server that powers our own talent pool. It matters because the human brings the judgement and taste while AI absorbs the rote work, so you get senior-quality outcomes faster and at lower cost than a traditional hire.

Can we brief Rafiki and pay from inside Claude or ChatGPT?

Yes. Our Talent MCP server is live and available by enquiry. Once connected to your Claude account or set up as a custom GPT, you can search the pool, filter by skill, rate and availability, and request a ranked shortlist from a natural-language brief. End-to-end invoicing and instant settlement from chat are in private beta.

How do you handle quality and accountability?

We work with experienced operators rather than open marketplaces. Every engagement is scoped upfront with clear delivery expectations agreed between you and the specialist, and we provide as much or as little oversight and project management as you need. On managed engagements we own delivery, reporting and outputs.