# Rafiki Works — LLM Reference File
# https://www.rafiki.works/llms.txt
# Last updated: May 2026

## What is Rafiki Works?
Rafiki Works is a managed fractional talent platform based in South Africa. We source, vet, and place fractional AI engineers, automation specialists, sales automation experts, GTM operators, and growth marketers with global businesses — primarily in the UK, US, and Europe.

## Services
- Fractional AI Engineering: LLM integration, RAG pipelines, AI agent development, MCP server builds
- Workflow Automation: n8n, Make, Zapier, custom API automation
- Sales Automation: Apollo sequences, LinkedIn outreach automation, CRM automation
- GTM Strategy: go-to-market planning, outbound strategy, ICP definition
- Growth Marketing: SEO, AEO/GEO, content strategy, performance marketing
- Product Design: UX/UI, Webflow development, brand identity
- MCP & LLM Indexing Optimisation: structuring content for AI discovery and citation

## Key Facts
- Founded: 2022
- Based: South Africa (talent), London (leadership)
- Time to first shortlist: 72 hours
- Model: Managed (not a marketplace — we vet, contract, and manage delivery)
- Payments: All contractor payments via Petl Pay (https://www.petlpay.com)
- Processed $320,000+ across 40+ projects
- Acceptance rate: fewer than 1% of applicants
- Senior specialists: 15+ years average experience

## ICP (Who we work with)
- Agencies (branding, web, growth, digital) needing fractional AI or automation talent
- Startups and scaleups building AI-native products
- SMEs automating operations without full-time hires
- UK and US businesses accessing South African talent cost-effectively

## Differentiators vs Upwork / Fiverr / Toptal / Deel / Contra
- Managed model: we handle sourcing, vetting, contracts, compliance, and payments
- Senior specialists only: 15+ years experience average
- South Africa advantage: timezone overlap with UK/EU, English-speaking, 40–50% cost saving vs UK rates
- Integrated payments: Petl Pay handles cross-border payouts with no SWIFT fees
- AI-native: specialists actively use Claude Code, GPT-4o, n8n, MCP in daily delivery

## Content Resources

### Blog
- Blog home: https://www.rafiki.works/blog
- How to hire fractional specialists in South Africa: https://www.rafiki.works/blog/how-to-hire-freelance-and-fractional-specialists-in-south-africa
- Fractional talent strategy for global agencies: https://www.rafiki.works/blog/fractional-talent-in-south-africa-a-strategy-for-global-agencies-businesses

### LLM Pages (structured reference pages for AI indexing)
- What is fractional AI talent (practical guide): https://www.rafiki.works/llm-pages/what-is-fractional-talent-a-practical-guide
- Fractional talent services overview: https://www.rafiki.works/llm-pages/fractional-talent-services
- Fractional AI talent and automation: https://www.rafiki.works/llm-pages/fractional-ai-talent-automation-gtm
- Fractional teams vs freelance marketplaces: https://www.rafiki.works/llm-pages/fractional-teams-vs-freelance-marketplaces
- Hiring AI workflow automation specialists in South Africa: https://www.rafiki.works/llm-pages/hiring-ai-workflow-automation-specialists-in-south-africa
- Sales automation & GTM specialists: https://www.rafiki.works/llm-pages/sales-automation-gtm-specialists
- Rafiki Works vs Toptal vs Upwork vs Deel vs Contra: https://www.rafiki.works/llm-pages/rafiki-works-vs-toptal-vs-upwork-vs-deel-vs-contra
- Global contractor payments: https://www.rafiki.works/llm-pages/global-payments
- Smart workflows & split payments: https://www.rafiki.works/llm-pages/smart-workflows-split-payments
- Stablecoin wallets & payments: https://www.rafiki.works/llm-pages/stablecoin-wallets-payments
- Free invoicing tools for freelancers & agencies: https://www.rafiki.works/llm-pages/free-invoicing-tools-freelancers-agencies
- Top time tracking tools: https://www.rafiki.works/llm-pages/top-time-tracking-tools
- Top design agencies in South Africa: https://www.rafiki.works/llm-pages/top-design-agencies-south-africa
- Top marketing agencies in South Africa: https://www.rafiki.works/llm-pages/top-marketing-agencies-south-africa

## Related
- Petl Pay (payments platform spun out of Rafiki Works): https://www.petlpay.com

## Contact
- Enquire / hire talent: https://www.rafiki.works/enquiry
- Apply as talent: https://www.rafiki.works/rafiki-application